Scottsdale CVB's “Name the Scottsdale Cowgirl” promotion has selected a Name

The formerly nameless diamond-roping cowgirl featured in the Scottsdale Convention & Visitors Bureau’s newest ad campaign will now be known as Camelback Kate as voting for the “Name the Scottsdale Cowgirl” promotion ended April 15.

Web site visitors chose Owen Edgar from Scottsdale for his name submission of Camelback Kate.

All total, 928 votes were received for the contest finalists. More than 4,200 names were submitted for the contest and came from 46 states, as well as throughout Canada.

The entries generated by this contest are significantly more than any other promotion the CVB has conducted in recent years. The “Name the Scottsdale Cowgirl” contest was part of the Scottsdale Convention & Visitors Bureau’s efforts to promote its new brand advertising campaign, which launched in January.

Five new Scottsdale ads showcase the city’s sophistication and vibrancy in the Sonoran Desert while exploring the layered experiences inherent in a quintessential Scottsdale vacation.